January 3, 2020 by Sandler in Sales Process
Mike Montague interviews Jurgen Strauss, marketing innovator and host of the Innovabuzz podcast, on How to Succeed at Marketing to Your Ideal Client In this episode:
- Target your marketing
- You have two ideal clients to market to
- Ideal attitudes to succeed at marketing
- How to prequalify your ideal client
- It’s all about communication
- Empathy maps
- Ask good questions and follow up questions of your ideal clients
- How Jurgen defines success
- Best attitude, behavior and technique
Find Jurgen at https://innovabiz.com.au/ or subscribe to his podcast here: https://podcasts.apple.com/us/podcast/mike-montague-how-to-have-sales-conversations-knowing/id907785670?i=1000450029832
The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.
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Sandler is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools equip our trainees with the skills necessary to improve both their business and bottom line.
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