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Sandler Training | Chattanooga, TN | (423) 702-5579

Sales Process

Our training is not about just exposing you to and making you aware of successful sales techniques and strategies. Training should condition you through repetition to act and react in certain ways. This conditioning becomes a way of life based on rules, principles, and systems developed to ensure your success.

Join us for an enlightening episode as Josh Shirley delves into the intricacies of selling SaaS (Software as a Service) solutions. Josh emphasizes the nuances of selling SaaS, highlighting the crucial differences from selling tangible products or services. 

This week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy.

We’re just not as comfortable in these remote-meeting settings as we are in person. And that means the revenue we generate in virtual meetings is not what it should be.

We’re all taught at some point that we need to ask for a Call to Action (CTA)– a request that the person we’re talking to commit to do something. And usually, we make that request. But how effectively?

Join us on the latest How to Succeed podcast as we dive into the ever-evolving world of AI and sales with Jordan Ledwein.

The “forecast” from the salesperson is not based on any meaningful data. It’s more of a guess. Often, what sales leaders hear is best translated as, “See, I’m a closer!” Or, if a deal collapses, as, “Look, it wasn’t my fault.”

Setting goals is just the beginning. The real test lies in our commitment to taking actionable steps. Reflect on your life, both personally and professionally. Where are you merely "trying" instead of wholeheartedly committing? The distinction between the two can shape the trajectory of your personal and professional life in the year ahead. Remember, in the words of Yoda, "Do. Or do not. There is no try." May 2024 be a year of unwavering commitment and accomplishment for us all.

A famous selling rule set out half a century ago by David Sandler, the founder of our company, goes like this: Don’t spill your candy in the lobby.

As we wrap up a robust 2023, we're actively engaging with our clients, guiding them through comprehensive goal-setting exercises to position themselves for success in 2024. For sales professionals, understanding our driving force is crucial. What are we personally aiming to achieve? Clarity on meaningful personal goals enables charting a course for success – after all, one can't hit a target they don't have!